Role: Director of Growth -(Full Time, Remote)

Team: Pulso

Reports to: Head of Product Development

Location: Full-time, 100% remote position (from home or co-working space) with occasional travel once every 2-3 months

COVID-19: We take Covid-19 safety very seriously. Employees must follow our Covid safety protocols and be fully vaccinated and boostered. Accommodations are provided to the extent required by law. For employees based in the state of Florida, the COVID-19 vaccine is encouraged but not required due to Florida law.

About Pulso

Pulso is a Latinx-led social enterprise dedicated to raising up and keeping the pulse on nuestra gente. We build deep digital relationships with Latinx folks through their phones in order to transform civic engagement and build political power.

Pulso attracts and engages Latinx folks through our innovative Latinx history and news service, which is based on Facebook Messenger. With this daily relationship and by telling the stories that have shaped our community, Pulso connects U.S.-based Latinos/as/x with our history and encourages subscribers to take action on critical issues, register to vote, and to cast their votes on Election Day.

To see the digitally-based service we’re building, search for “Project Pulso” in the Facebook Messenger app. You can also learn more about our work at https://projectpulso.org/.

Pulso is a project of Accelerate Change (AC), a nonprofit media lab dedicated to catalyzing new scalable and sustainable digital media models for citizen engagement. See “The Secret of Scale” for more on AC’s model for scalable citizen organizing read and see “The Promise of Lean Experimentation” for AC’s approach to experimentation using Lean Startup methodologies and other business strategies, both from the Stanford Social Innovation Review.

Summary

The role of Director of Growth is crucial in an organization devoted to informing and empowering the US Latino community via continuously optimized news, media, and history content.

Responsibilities 

Here’s what you can expect to do as a Director of Growth:

• Develop and execute scalable digital growth strategies, focusing on key experimentation areas: subscriber acquisition, customer discovery, paid growth, organic and viral growth, monetization and impact.
• Design and implement lean experiments, and coach other staff on experiment prioritization, design and execution focused on the key experimentation areas listed above, across Pulso’s platforms (including Facebook Messenger, Instagram, TikTok, Email and others).
• Testing centered on audience / customer experience focused on increasing engagement, retention, virality, lifetime value, and impact
• Testing focused on all aspects of digital content to increase audience growth, engagement, customer experience, virality, lifetime value, revenue and impact.
• Define key metrics to measure success, and analyze and report on those metrics across our platforms, identifying actionable, data-driven insights that can inform growth strategy.
• Develop and implement marketing strategies that align with the organization’s objectives, enhance brand awareness and drive subscriber acquisition and retention.
• Lead and/or co-lead multi-channel campaigns (Instagram, TikTok, The Pulso Podcast, Email, Facebook ads and others) and partnerships with network partners, and other organizations or brands.
• Own the development of budgets and strategies for paid media campaigns, and oversee campaign management and reporting.
• Acquire and maintain a deep understanding of the needs, priorities, and expectations of Pulso’s audience through customer discovery, data analysis and industry best practices to inform growth strategy and prioritization for product development.
• In partnership with the Head of Product Development, explore the viability of potential new platforms and channels, and opportunities to expand engagement with new and existing audiences.
• Cultivate relationships with key industry players and partners to expand the brand’s reach and foster strategic collaborations.
• Drive alignment across product and any future sales resources to ensure unified vision and goals for our audience.
• Manage and coach staff as needed, including temporary contractors as necessary.
• Partner with the organization’s leadership to ensure alignment between growth strategies and product vision and priorities.
• Embody and communicate the organization’s progressive values and commitment to the US Latino community.
• Stay up to date on partner products, industry developments, competitive landscape, and relevant social issues.

Experience

• At least 5+ years of experience in digital media with a focus on growth and overseeing experimentation, particularly growth hacking / customer acquisition, paid growth, organic and viral growth strategies, monetization and impact experiments.
• Experience overseeing experimentation on TikTok, Youtube, Instagram, and Facebook and Instagram ads.
• Strong data analysis, cross-team collaboration, communication, leadership and project management skills.

Benefits 

• $87,000 – $100,000 salary range, with exact salary depending on experience and new staff rarely starting at the top of the range.
• Flexibility for work and life: Unlike a lot of places, we actually believe that people should only work 40 hours each week, except for occasional sprints that require more time in a week. We also trust everyone to make a schedule that works for them, as long as you’re able to join all necessary meetings. Want to work more one day and less the next? Fine by us. Work better in the middle of the night than during the afternoon? Go for it. Need to shift your hours to be able to pick up your kid from school? All good.
• Health care after 3 months, with individual premiums fully covered and cost-share for dependents. Vision and dental plans are available at-cost to the individual.
• 15 paid vacation days, 6 paid holidays, 3 paid floating holidays each year and 7.5 paid sick days each year
• Professional development funds, with renewal of funds each fiscal year.
• Need-based educational loan assistance after 3 months
• Cell phone and internet reimbursement (or co-working reimbursement): We acknowledge that working from home requires using your own internet and phone for work purposes so we offer a set reimbursement amount for cell phone and internet usage. If working home isn’t for you, we also have the option for folks to rent a co-working space and get reimbursed for their monthly costs.
• 401(k) plan after one year, with 100% employer match on the first 3% and 50% employer match on the next 2%.
• Annual office closure during the last week in December

Pulso is an equal opportunity employer. We believe that people of color, people from working class backgrounds, women, and LGBTQIA+ people must be centered in the work we do. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.

INTERVIEW PROCESS

DIVERSITY, EQUITY AND INCLUSION